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Be All-Seeing!

If you run any kind of enterprise – a business, a campaign, an agency, a nonprofit – you need X-ray vision.

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Does your CFO candidate believe in UFOs? How can you rattle your political opponent? Did the CEO of a company you just invested in bluff her way through the latest earnings call? Does the actor you just hired for your movie have a sketchy, hidden social media past?

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Using our proprietary AI driven platform, FactSquared builds the data sets that power some of the largest B2B and consumer research tools on the market.

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Factbase, our platform product, is designed to bring AI powered research to boutique firms in the media, political, and financial industries.

What We Do

We vacuum up information of all types – text, audio, video – and then, depending on the user’s needs, organize it, transcribe it, make it searchable, and analyze it for themes, patterns, and even its likely veracity.

Some examples of how to use FactSquared data:

In Politics

  • You can see the Factbase platform in action with our comprehensive data set on Donald Trump here.  Constantly updating with new data, and with information dating back to 1980, we’ve become a go to source for some of DC’s top reporters including Kevin Quealy and Karen Yourish of The New York Times, Philip Bump and Erik Wemple of The Washington Post, and even the team at Snopes

In finance

  • Our AI records, transcribes, and analyzes thousands of corporate earnings calls each year, adding to our data set of over 150,000 calls going back almost 20 years.  FactSquared is proud to partner with companies like The Motley Fool to make earnings data available in real time.

In Legislating and Lobbying

  • We have transcripts from every U.S. House and Senate committee hearing (where available) for the last five years, and some going back nearly 50 years. We are launching a major, real-time committee transcription program soon (with State Houses on the horizon).

Elements of a Factbase

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Any video, audio, text, or content is immediately and accurately turned into searchable content.

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Unlock the words.

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Connect the dots with a full profile and database of everything the target says and thinks.

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Go deep. Learn, connect, assess, and predict.

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Personality tests, speech sophistication tests, emotional tests, etc.

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Add external assessment, tests, and yardsticks to the speech, pictures, and other data gathered.


How We Do It

We take a highly technical, complex process and make it effortless.

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You drag and drop every video, audio, text, Word document, PDF, spreadsheet, etc., you can find on your target into your private, tailored Factbase. Then the machines go to work.

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Your Factbase transcribes audio using machine-learning algorithms. Then it makes a voiceprint of your target and uses semantic analysis and natural-language processing to tag, keyword, and give meaning to the information.

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For video, your Factbase can even add gesture analysis, facial recognition analysis, and sentiment/emotional trends. Were they happy? Sad? Nervous? Confident? You need to know.

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For documents, your Factbase pulls and parses all types – docx, text, pdfs (applying OCR if necessary). You can look for patterns, favorite phrases, or verbal tics – or even gauge your target’s linguistic sophistication.

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Need to jump directly to the part of the video where your target said a certain word or phrase? Factbase lets you do that. Use all types of search parameters, including keywords, Boolean, advanced connectors, etc.

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Your Factbase will keep scanning your target’s social media and RSS feeds. If they say or post anything you care about, you’ll get an email and then find it in your Factbase. Now. Today. So you know.

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